
About us
Founder & vision
At Malify, we believe that behind every unpaid invoice is a story and often, a second chance.
Founded by an industry expert with over 20 years of experience helping gyms and wellness businesses across Europe recover outstanding payments, Malify was built on one simple insight: when members stop paying, they often stop coming. Traditional collection methods push them further away. We wanted to do things differently.
Malify is a digital solution that combines payment recovery with smart retention strategy. We reconnect members with your business by offering them a chance to return with their collection fees waived. This approach doesn’t just protect your revenue, it also strengthens your relationship with your community.
We don’t just recover payments. We help rebuild loyalty.